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Flash Quiz: Do Brand Interactions Build Relationships ?
Rich Meyer asks this question in New Media and Marketing.com: Q: Do brand interactions build relationships ? What do you think? Hint: it’s a trick question… A: And The Answer Is... “No, they don’t....
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The Brand Experience: Kellogg’s Crunchy Nut
A New Duh! Moment In Advertising After years of success in the UK, Kellogg’s rolled out Crunchy Nut Cereal in the U.S. in late January, 2011. A New York Times article on Kellogg’s Crunchy Nut cereal...
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Marketing Wisdom: Beyond Share of Mind
‘A brand that captures your mind gains behavior. A brand that captures your heart gains commitment.’ - Scott Talgo, Brand Strategist Beyond Share of Mind “Share of mind” is an approach to measuring the...
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Why Aren’t They Sharing My Content?
Click to view the Facebook Marketing Humor and Wisdom Page and be sure to “like” it! I Built It But…They Didn’t Come! Brad Smith of Social Media Today discusses the dilemma of corporate social media...
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Unique Value Proposition or Dumb Slogan?
Bad Slogans Author Dan Kennedy recounts a survey reported on USA TODAY’s website measuring the impact of current advertising slogans. Dan reports that only Wal-Mart’s “Always Low Prices” was...
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The Marketing of a President – Harvard Business Review
Marketing Mitt Bill Lee, president of the Customer Reference Forum, Executive Director of the Summit on Customer Engagement, and author of The Hidden Wealth of Customers: Realizing the Untapped Value...
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Words of Brand Wisdom from: Andy Rooney
“I don’t know why people call me a curmudgeon. I’m not a curmudgeon. I don’t even like the word curmudgeon. It’s just another annoying word to add to the long list of things I just don’t like.”...
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The Evolution of a Brand
Conveying The Unique Value Proposition Brands convey the identity of a company or organization and create a visual/brand personality. The logos pictured above are among the most recognized...
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With a Brand Like Smuckers…
Most Hated Advertising Slogan: Best Selling Jam! Smucker now owns the No. 1 brands in coffee, jams and jellies, peanut butter, and cooking oil. According to Fortune, the secret of Smucker’s success is...
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The Olive Garden Brand Experience
My recent dining experience at the Olive Garden drove home an observation that may not be popular among “foodies” – that the Olive Garden brand experience is extraordinary. Having grown up in New York...
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